If you are contemplating making your own corporate video because it looks easy to do, beware! The quality videos you have seen look easy to produce because of the extensive training, and years of experience of the professionals in the industry. Lionel Messi didn’t become a world class footballer without dedication and commitment to his […]
In the light of Brexit, the June 2017 Election Campaign is particularly focused on the strength of leadership. As such, short films are far more powerful than ever. The individual leader can resonate with the public down the eye of a camera, giving more insight into that leader’s persona. Written quotes and newspaper columns cannot […]
‘I know that Bigtank will always deliver, they’ll always give the excellent service that fellow peers are looking for’ Alison Whittaker-Stewart – Marketing and Corporate Development Manager – Rossendale Hospice We know that when recording interviews for our projects, there should always be sensitivity and empathy for the person in front of the camera. Whatever […]
Is Virtual Reality the next step for business marketing? Virtual Reality (VR) is seen as the latest technological wonder, but actually it’s a concept that’s been around for many years. From the panoramic paintings of the 1800s, the first flight simulator in 1929, the Sensorama theatre cabinet of 1962 to the birth of the name […]
Video is helping businesses achieve key business goals. It is hardly surprising that 99% of businesses that used video as a marketing tool in 2016 intend to continue to do so, with an additional 34% of those that haven’t previously invested in video expected to join in the fun in 2017.
Every growing business I have ever asked has always given me a positive hand in the air. When I ask the same businesses if they ever ask their customers to give them a glowing testimonial hands start to drop and if I ask if they have ever thought of capturing their glowing praise on camera there’s generally just a few hands remaining.
Not too many years ago, promoting your business with video was very simple.
Step 1 – Have a great video made that wow’s viewers with your company story. Step 2 – Put video on YouTube and on company website. Step 3 – Watch the phone light up. Step 4 – Take money to the bank.
Move ahead to 2016 and we still have YouTube…but you may have noticed that there are a few other platforms now to get to your customers like Facebook, Twitter, Vine, Instagram, LinkedIn, Vimeo, Wistia…and possibly a few more since you started reading. The key thing though is that all of these platforms, and their users, react to video differently.
Five years ago the very fact that you had a video on your website was enough to impress customers, even if that video was a timeline of general ‘uninspiring’ office shots with a script full of ‘So what’ – facts and figures. The video viewing statistics for 2016 were quite staggering (YouTube alone has over 4 billion views per day, 1 billion of those on a mobile device) but those viewers are getting more and more picky.