American Airlines

Premium Check-In Experience


This film was produced for American Airlines in collaboration with Pixel Inspiration (one of the UK’s leading providers of Digital Signage Solutions) to show off their superb flagship lounges and check-in facilities American Airlines offer in their terminal at London Heathrow. The challenge with this film was that all internal imagery had to be captured outside normal airline operating hours which in effect meant filming through the night. All of the people you see in the film are either actors we brought in for the production or AA staff members. The other challenge was the creative aspects of the film were signed off from the US so the story boards we created for the film had to be crystal clear so that there was no ambiguity with what the final visuals would be. Filmed over two evening sessions and then edited with four days of post-production, the film was a great success and is still being used by American Airlines on their YouTube channel.