Plan Your Case Study Video Strategy Successfully
Using Case Study videos to add authenticity to your brand can be very powerful. If it’s done properly. We believe there are three important stages to a successful video:
There needs to be a good reason doing a Case Study video. How else can you measure it’s success or effectiveness. The Objective will determine the Creative Approach and Marketing Strategy. You might think that just having any old video about your business is a good for SEO or brand awareness but have you bothered to sit through a full video that doesn’t actually say anything. It’s likely you turn it off seconds after pressing play - and a poorly-performing video will have a negative effect for SEO. Plan, discuss in detail and know why you’re doing it.
If you know your Objectives and target audience then it’s equally important the style and substance appeals to that audience. The idea, the quality, the message, the relevance might be there but if the audience aren’t engaged then it’s a wasted opportunity. Research personas and get to know what your intended audience would watch.
It might be quite obvious that your Case Study video needs to be seen but is it reaching its intended audience. It’s not enough to upload your video up on YouTube, Vimeo or on all social media platforms. A corporate video that has a great message and relevance in the style of its intended audience means absolutely nothing if it hasn’t been viewed by its intended audience.
The only way to create impact and growth with video.