TELL YOUR STORY ~ ENGAGE YOUR MARKET ~ GROW YOUR BUSINESS
We have worked with companies and brands of all shapes and sizes but one aspect that links all our projects are the three key elements we identify to ensure that the video we create is commercially effective:
Objective - Why are we making the video? What does it need to say and how should the content ‘feel’ to the viewer? And vitally, what do we want the viewer to do when they see this content.
Creative Approach - What visual treatment and creative styles will be right for our client’s audience? What production level will ensure that the viewer receives the content and then acts on it.
Marketing Strategy - How will viewers find the content? Is it for social media, a website, a trade event or all of these?
By ensuring we focus on these three key elements it ensures that our videos are fit-for-purpose, engaging and compel the viewer to interact with our client’s products and services.
In short- our corporate videos help our clients Tell Their Story, Engage Their Market and Grow Their Business.
Hodge Jones & Allen are award winning solicitors providing legal advice and support in fourteen distinct areas of law. We are privileged to have been selected to produce a series of client testimonials and department films to tell the company’s story and those of their clients.
Convergys is the world leader in customer experience outsourcing. They commissioned us to produce a range of corporate video content that would show the true side of the business and help them recruit new people and retain current staff. This film focuses on the Manchester offices and other content covers Newcastle and Belfast. The films have had an instant and ongoing effect on their recruitment process and the company have already commissioned more videos from us at other UK sites.